Imagine you have a production business and global presence… or you have global or regional services offering. Probably the most important information you need is a feedback from your clients… and this is necessary as soon as it is possible. Why? If you get a late feedback, there is a big chance you will lose a huge amount of money. Sometime it is important to get a small information what you need to change, but very soon, not too late. And, where you can get the best possible feedback in 21st century? Of course, on a social networks. Social networks will provide the fastest possible noise.
If you want to follow all those social activity automatically, this Microsoft tool – Social Engagement is perfect for you. With Microsoft Social Engagement, you can connect your business with all popular social networks (Facebook, Instagram, Twitter, LinkedIn…).
You can find how big buzz is about your new posts, you can find out your followers are happy (they show positive or negative sentiment)… Of course, regarding this, you can track locations, countries, cities, different markets… However, the question is how you can use this information in your advantage.
Social Insights connects you with what your followers say about you or your products, services etc. You can grow a Brand Reputation using all the information you’ve collected using Social Insights. After you grow your brand reputation, you can start Social Care and focus on positive phrases and feelings of your followers.
After all important thing is Social Selling, which you will grow using all this tools, and you will have satisfied customers and followers.
In next few texts I’ll prepare until the end of year, you will understand how to use this amazing tool.